ICA

Our mission was to create a new design system for ICA’s products that we presented on three different products: yoghurt, pizzakit and frozen broccoli. The products will be a part of a distinct design family that will create a uniformity for ICA’s products. The new system will communicate price value, personality and have a modern feel. We also created new packaging solutions for the pizzakit and broccoli.

This was a group project and my biggest responsibility was to make the design for the yogurt packaging.
Design made in Illustrator, photo on packaging edited in photoshop. 
New and improved packaging for the pizza kit.
New way to open the broccoli bag. Easy to reseal without using a clip
Some layout I made for the documentation of the project. We printed it as a magazine to resemble ICA's magazine Buffé.
Layout made in Adobe InDesign.
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